Reply while intent is high
A new website enquiry receives an approved acknowledgement and a link to a short qualification form.
Bad Bee IT Ops · Automations
Every new enquiry gets a proper next step.
From plumbers and detailers to salons, clinics and small office teams: acknowledge, qualify and route website enquiries around the clock — without replacing the inbox, form or calendar you already use.
No tracking pixels. No AI voice. No promises about guaranteed jobs.
Original lead stays in your inbox
Human review for edge cases
Launch target: two working days*
The workflowFast for the prospect.
Fast for the prospect.
Useful for your team.
The system handles the repetitive first mile. Your team keeps control of anything that needs judgement.
Apply your rules
Service, location, timing and other details you choose route the enquiry to the right person or approved next step.
Give the right next step
A suitable prospect can receive a booking link, quote request, callback or helpful response while your team gets a clear action.
Interactive demoSee the routing logic
See the routing logic
before we connect anything.
Choose a type of business, change the fictional enquiry and run the sample. The same approach adapts to the services and rules of each company.
SAMPLE ENQUIRYRIVERSIDE PLUMBING · FICTIONAL
ROUTING VIEWNO LIVE DATA
?Ready when you are
Run the sample to see acknowledgement, classification and team routing.
QUALIFIED
Enquiry summaryCR0 1AA
BusinessPlumbing & heating
RequestBoiler or heating repair
TimingToday or tomorrow
Next stepCall me back
Immediate acknowledgementApproved plain-text email with a qualification link.
Rules matchedRequired details are complete and the illustrative rules match.
Next actionThe customer receives the approved next step and the team receives a useful summary.
Follow-up safety netIf the real form is not completed, reminders can run after 24 and 72 hours.
Final rules, wording, service areas and calendar actions are approved by each client before launch.
Clear scopeOne focused system.
One focused system.
No bloated software project.
We connect a practical workflow to what you already use, then test it against normal, incomplete, duplicate, maliciously formatted and out-of-area enquiries.
01Existing website enquiry source
02Immediate approved email acknowledgement
03Short qualification form
04Business-approved routing rules
05Booking, quote or callback route
06Team alerts and daily digest
07Failure alerts and audit trail
Founding offer
Live from
£595implementation + first 30 days
Then £99 per month. VAT is added only if applicable.
Paid before work begins. If Bad Bee cannot technically launch within two working days after receiving complete access and approved rules, the implementation fee is refunded. Client delays pause that clock. No promise is made about a particular number of jobs or revenue.
Enquiry Triage Autopilot
- One enquiry source and qualification workflow
- One booking calendar and two alert recipients
- Up to 250 enquiries in the first 30 days
- 24- and 72-hour form reminders
- Qualified-lead alerts and a daily digest
- Monitoring, testing and first-month support
Starting a new business?
Startup Business Setup + Enquiry Automation
Combine Microsoft 365, domain setup and a one-page website with this enquiry workflow from launch. One provider, one joined-up implementation and a £65 bundle saving.
£1,395
THEN £99/MONTH FROM DAY 31
View the combined package →
Good to know
Before we connect anything.
Does this replace our website or CRM?
No. Version one starts from the enquiry notification you already receive and preserves the original message in your mailbox.
What kinds of businesses is this for?
Small service businesses that receive enquiries online — including trades, vehicle services, salons, clinics and professional teams. The questions, rules and next actions are tailored to each business.
Does AI reject leads?
No. Classification uses rules you approve. Unclear cases route to manual review. A language model does not make unreviewed rejection decisions.
What do you need from us?
Your current enquiry path, service area, qualification rules, booking calendar and authorised access to the relevant mailbox or forwarding rule.
Is SMS or AI voice included?
No. Version one is email-first. SMS, missed-call handling and voice automation require a separate compliant scope.
What happens if the automation fails?
The original enquiry remains in your inbox. Failure monitoring alerts Bad Bee so the workflow can be inspected without deleting the lead.
Ready to automate?
Turn every new enquiry into a clear next step.
Tell us how enquiries reach your team today. We will reply with a practical first route — no hard sell and no bloated software project.